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Insta360 India

Insta360 India is the authorised importer and distributor of Insta360 in India. Insta360 is an international brand known for its 360 camera technology, across a wide range of products including action cameras.

Digital Social Influencer

impressions

20M+
20M+impressions
13kInstagram followers
2.90%average engagement rate

Overview

20M+ impressions and triple the engagement of previous campaigns.

Objective

  • Create and maintain the brand’s digital presence.
  • Run activity that builds awareness and increases brand engagement.
  • Collaborate with creators on influencer activity to attract customers and lift brand presence.

Brand challenge

  • Low engagement and reach.
  • No creative marketing approach in place.
  • No regional digital presence.

What we did

  • Built the brand’s digital presence through websites and landing pages.
  • Created social media pages for each location, on a content calendar built to give followers something worth following.
  • Collaborated with creators to promote the brand and grow its organic reach.

Impact

  • 13k followers on Instagram, more than 496k video views and 4,74,754 engagements.
  • Three times the social media engagement of previous campaigns.
  • Awareness created at scale: 20M+ impressions.
  • The right audience reached, at a 2.90% average engagement rate.
  • Deeply engaged consumers: an average engagement time of 48 seconds.

Channels run by Kairos: Instagram @insta360india, Facebook @Insta360IndiaOfficial.

Positioning, naming, messaging architecture and tone of voice. The strategic core the rest of the work is built on.

Where these come from: Meta and Instagram account analytics for the week of 12–18 Nov, as reported in the platform dashboards. Impression, engagement-rate and dwell-time figures cover the campaign period.

IXReady when you are

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Thirty minutes, no pitch deck, no obligation. Describe the brand and what is not landing — you will leave the call with a clear read on the problem, whether or not you work with us.

  • A senior lead on the call, not a salesperson
  • A fixed scope and fixed fee before you commit
  • An honest no if we are not the right fit
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  2. 02A senior lead reads it — not a bot, not an intern.
  3. 03You get a considered reply within one business day.
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