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Automotive retail · Delhi-NCR

Audi Gurugram

Audi Gurugram is the authorised dealer of Audi cars in Gurugram. The Audi Group is among the world’s leading producers of premium cars.

Digital Social Lead gen Events

Instagram reach

2.1M
2.1MInstagram reach
45–50leads per month, from zero
7–8sales per month, from zero

Overview

Instagram reach to 2.1M and a lead pipeline built from zero to 45–50 a month.

Objective

  • Create and maintain the brand’s digital presence in Delhi-NCR.
  • Run activity that builds awareness and increases brand engagement.
  • Generate leads for luxury cars in Delhi-NCR.

Brand challenge

  • Low engagement and reach.
  • Leads were arriving, but not the ones that convert.

What we did

  • Took over the brand’s online presence and managed its social media handles.
  • Changed the targeting and keyword strategy to narrow the audience.
  • Built a new audience around product requirements, on the platform where those buyers actually are.
  • Created a new Instagram form with filtering questions, to weed out uninterested leads before they reached sales.
  • Produced real-time social content for events organised by Audi Gurugram.

Impact

  • Interested leads increased from 0 to 45–50 per month.
  • Conversion of leads into sales increased from 0 to 7–8 per month.
  • Instagram account reach increased to 2.1M.

Channels run by Kairos: Facebook @AudiGurugram, Instagram @audi_gurugram, LinkedIn @Audi-Gurugram.

Positioning, naming, messaging architecture and tone of voice. The strategic core the rest of the work is built on.

Where these come from: Lead and sales figures as reported by the client; reach from the brand’s Instagram account analytics.

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