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Education consulting · India & Nepal

Global Opportunities

Global Opportunities is India’s pioneer education consulting group, handling student recruitment from India and Nepal for 700+ institutions and university partners across the globe.

Performance Social Landing pages

cost per lead, down from ₹2,000

₹650
₹2,000 → ₹650cost per lead
3MInstagram profile reach
2.6MFacebook profile reach

Overview

Cost per lead cut from ₹2,000 to ₹650 while reach grew to 3M.

Objective

  • Generate quality leads at a low cost.
  • Create and maintain the digital and social presence.
  • Run activity that builds awareness and increases brand engagement.

Brand challenge

  • Cost per lead was very high.
  • No quality content on social media to earn engagement.

What we did

  • Built the brand’s digital presence through landing pages.
  • Changed the targeting and keyword strategy to match the real audience.
  • Created Instagram reels to earn more views and engagement.

Impact

  • Cost per lead went from ₹2,000 to ₹650.
  • Engagement on Instagram increased.
  • Profile reach reached 2.6M on Facebook and 3M on Instagram.
  • Lead quality rose, which is what actually moved conversions.

Channels run by Kairos: Instagram @global.opportunities, Facebook @GlobalOpportunitie.

Branding Digital Creative Design Video Public Relations

Positioning, naming, messaging architecture and tone of voice. The strategic core the rest of the work is built on.

Where these come from: Cost per lead as reported by the client; reach, impression and post-format figures from Meta and Instagram account analytics, measured against the previous comparable period.

IXReady when you are

Tell us what is stuck.
We will tell you what we would do.

Thirty minutes, no pitch deck, no obligation. Describe the brand and what is not landing — you will leave the call with a clear read on the problem, whether or not you work with us.

  • A senior lead on the call, not a salesperson
  • A fixed scope and fixed fee before you commit
  • An honest no if we are not the right fit
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No deck, no obligation. Here is exactly what happens after you send it.

  1. 01You describe what is stuck, in your own words.
  2. 02A senior lead reads it — not a bot, not an intern.
  3. 03You get a considered reply within one business day.
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