Kairos Marcom

Home/Work/BYD Kristan Auto

Electric vehicles · Gurugram

BYD Kristan Auto

BYD Kristan Auto is the authorised dealer of BYD electric cars in Gurugram. BYD is the fourth largest plug-in electric vehicle company and the fourth largest BEV company in the world.

Launch Digital Social

Instagram reach in 2 months

238K
238KInstagram reach in 2 months
238,913accounts reached
0digital presence at launch

Overview

238K Instagram reach in two months, from no digital presence at all.

Objective

  • Create and maintain the digital and social presence of BYD Kristan Auto.
  • Run activity that builds awareness and increases brand engagement.
  • Generate leads for EV cars in Delhi-NCR.

Brand challenge

  • No digital presence.
  • No brand presence to generate quality leads from.

What we did

  • Built the brand’s digital presence through websites and landing pages.
  • Created their social media pages, with content built to give followers something worth following.
  • Built an audience around product requirements, on the platform where those buyers actually are.

Impact

  • The Instagram account reached 238K in two months.
  • Collaborated with media and influencers to promote the brand and grow its organic reach.
  • Generated quality leads to book their newly launched car.

Channels run by Kairos: Instagram @byd.kristanauto, Facebook @BYDKristanAuto, LinkedIn @BYD-KristanAuto.

Branding Digital Creative Design Video Public Relations

Positioning, naming, messaging architecture and tone of voice. The strategic core the rest of the work is built on.

Where these come from: Meta and Instagram account analytics for the week of 12–18 Nov, as reported in the platform dashboards. The two-month reach figure is from the brand’s Instagram account analytics.

IXReady when you are

Tell us what is stuck.
We will tell you what we would do.

Thirty minutes, no pitch deck, no obligation. Describe the brand and what is not landing — you will leave the call with a clear read on the problem, whether or not you work with us.

  • A senior lead on the call, not a salesperson
  • A fixed scope and fixed fee before you commit
  • An honest no if we are not the right fit
The only box on this page

Book your 30-minute call

No deck, no obligation. Here is exactly what happens after you send it.

  1. 01You describe what is stuck, in your own words.
  2. 02A senior lead reads it — not a bot, not an intern.
  3. 03You get a considered reply within one business day.
Open the form
Or reach us directly
hello@kairosmarcom.com +91-9811559841 Delhi +971-545519811 Dubai WhatsApp
  • Delhi241, unit number 3, 1st floor, Westend Marg, Saidulajab, New Delhi 110030
  • DubaiF 02, M38, CBD Maktoum Branch Bldg, Alkhabeesi, Dubai