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Consumer technology · India, Bangladesh & Sri Lanka

DJI India

DJI India is the authorised importer and distributor of DJI in India. DJI is an international brand known for its gimbal and camera technology.

Digital Social Influencer

followers in under 6 months

15k+
15k+followers in under 6 months
700k+video views
285%increase in conversions

Overview

15k followers inside six months and a 285% lift in conversions across three countries.

Objective

  • Create and maintain the brand’s digital presence across three countries — India, Bangladesh and Sri Lanka.
  • Run activity that builds awareness and increases brand engagement.
  • Collaborate with creators on influencer activity to attract customers and lift brand presence.

Brand challenge

  • Low engagement and reach.
  • No creative marketing approach in place.
  • No regional digital presence.

What we did

  • Built the brand’s digital presence through websites and landing pages.
  • Created social media pages for each location, on a content calendar built to give followers something worth following.
  • Collaborated with creators to promote the brand and grow its organic reach.

Impact

  • 15k+ followers for the brand in less than six months.
  • More than 700k video views and 5,86,554 engagements.
  • Social media engagement increased 5×.
  • Offline store location searches increased 8×.
  • Conversions increased by 285%.

Channels run by Kairos: Instagram @djiindiashop, Facebook @DJIIndiaShop.

Branding Digital Creative Design Video Public Relations

Positioning, naming, messaging architecture and tone of voice. The strategic core the rest of the work is built on.

Where these come from: Meta and Instagram account analytics for the week of 12–18 Nov, as reported in the platform dashboards. Follower, view and conversion figures cover the first six months of the engagement.

IXReady when you are

Tell us what is stuck.
We will tell you what we would do.

Thirty minutes, no pitch deck, no obligation. Describe the brand and what is not landing — you will leave the call with a clear read on the problem, whether or not you work with us.

  • A senior lead on the call, not a salesperson
  • A fixed scope and fixed fee before you commit
  • An honest no if we are not the right fit
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  1. 01You describe what is stuck, in your own words.
  2. 02A senior lead reads it — not a bot, not an intern.
  3. 03You get a considered reply within one business day.
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