BMW Bavaria Motors

BMW Bavaria is the authorised dealer of BMW cars in Pune, Goa and Aurangabad. BMW is one of the world’s most premium car marques.

Digital Social Video Lead gen

Instagram reach

1.3M

1.3MInstagram reach

8,83,626engagements

45–50leads per month, from zero

Overview

Instagram reach to 1.3M and a lead pipeline built from zero to 45–50 a month.

Objective

Create and maintain the brand’s digital presence across three cities — Pune, Aurangabad and Goa.
Run activity that builds awareness and increases brand engagement.
Collaborate with creators on influencer activity to attract customers and lift brand presence.
Generate leads.
Offline events, video creation and social media growth.

Brand challenge

Low engagement and reach.
No creative marketing approach in place.
Lead generation needed to be broken down model by model.

What we did

Built the brand’s digital presence through websites and landing pages.
Created social media pages for each location, on a content calendar built to give followers something worth following.
Ran influencer and media outreach for awareness and visibility, and to earn genuine followers rather than bought ones.
Targeted paid activity across social and Google to generate quality lead data.

Impact

Interested leads increased from 0 to 45–50 per month.
Conversion of leads into sales increased from 0 to 7–8 per month.
Instagram account reach increased to 1.3M, with 8,83,626 engagements.

Channels run by Kairos: Facebook @BMWBAVARIAMOTORS, Instagram @bmw_bavaria_motors, LinkedIn @BMW-Bavaria-Motors.

Branding Digital Creative Design Video Public Relations

Positioning, naming, messaging architecture and tone of voice. The strategic core the rest of the work is built on.

Where these come from: Meta and Instagram account analytics for the week of 12–18 Nov, as reported in the platform dashboards. Lead and sales figures are as reported by the client.

IXReady when you are

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Thirty minutes, no pitch deck, no obligation. Describe the brand and what is not landing — you will leave the call with a clear read on the problem, whether or not you work with us.

A senior lead on the call, not a salesperson
A fixed scope and fixed fee before you commit
An honest no if we are not the right fit

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02A senior lead reads it — not a bot, not an intern.
03You get a considered reply within one business day.

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